Third part

ENTREPRENEURIAL STRATEGY

Particularly in the current period of constant change, it is necessary to re-evaluate the established management practices and to realize that the formation of a business strategy is actually a preparation for the concrete steps that need to be taken at a given time if the enterprise is to survive and be competitive. It is not important to stack strategy documentation, but ability to act, realization response to unexpected surprises and concrete decisions in real time. However, such a stance on strategy can not be confused with the day-to-day operation. The strategy is adopted for a longer period, but with unexpected changes of the outside environment it cannot become a “shirt made of iron”. That is why the book is devoted to formulating, developing and defining a strategy. This section also includes strategic analysis and its role in exploring entrepreneurial resources, potential and competition for current and future enterprise performance. The individuality of the author‘s approach to these issues is confirmed by the results achieved in the particular business of which he is the main strategist.

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Fourteenth part

DESIGN OF GLOBALLY DRAFTED COMPANY – PART A

Designing a company, especially a company of a global dimension, is an extraordinarily demanding creative and organisational process. Implementations of the latest trends in the given area with the aim to improve the competitive potential of the company designed are expected as commonplace. Already during the preparation phase for beginning the design it is necessary to state the basic parameters. It means that the business plan is considered and all decisive aspects are adapted to it in the project. If we are designing on the “green field” then already on the level of planning the project creation the entrepreneurial visions, targets and strategies for achieving the goals are created. The most important step of every company is the willingness to give up things which were done in the past but today they are insufficient, unsuitable, to change the way of thinking and to admit also new possibilities, new company trends which can mean the part for the enterprise to achieve the world class performance. We could assume that mainly the large multinationals would enter the network enterprises. However, this assumption, as the development has shown, is incorrect. We can observe gradual establishing of new generation companies which are small and manufacture only one specialised product and are socially responsible. The question is how the small companies, which are unable to enter the competitive confrontation in a direct comparison, can thrive in the thrall of larger and financially stronger enterprises. 

Fifteenth part

DESIGN OF GLOBALLY DRAFTED COMPANY – PART B

The heterogeneity of production is involved in the differentiation of the industry itself and this fact results from the distinctiveness of the concrete manufacturing systems. The individual industries differ from each other by their main technological processes. Nonetheless, in every industry the sense of manufacturing is to select the most suitable technologies so that from a semi-product the final product (component) with specified geometric and qualitative properties which are given by the technical documentation can arise. The possibilities of creating a project using the systems of a new generation correspond with the concept of building a company on a greenfield site represented by comprehensive integrated solutions which implement the latest software, information, and communication technologies and intelligent manufacturing systems associated in a new adaptable organisational structure in the form of a digital company. The objective of these solutions is to increase productivity without losing flexibility, by shortening the production time, improving quality and values of the products as well as services. They are modified as social and economic systems and therefore they are challenging from the point of view of design, realisation and operation. The company 3D model has a wide utilisation – beginning with creating a new product, following the manufacturing processes up to a detailed analysis of manufacturing equipment breakdowns and simulation of their operation.

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